Plants-of-the-World

Trees with their story

Plants-of-the-World is a promotional concept, which puts extraordinary or very every-day plants in the spotlight.

Special characteristics

Regularly we choose a plant or plant groups, which has some sort of story behind it. This might be its origins, or special characteristics of the plant. Some plants are used to make medication, or they have a unexpected utility.

The Plants-of-the-World are:

Thuja occidentalis
Sequoiadendron giganteum
Araucaria araucana
Pinus
Juniperus communis
Ginkgo biloba

Consumer site

On the site www.plants-of-the-world.nl we tell the stories behind the plants. When the consumer buys a Plant-of-the-World, he receives a label with a summary of this information. A matching present has also been added, namely:

· Thuja occidentalis	Grape sugar sweet with vitamin C.
· Sequoiadendron giganteum	Little joke; tree folded from paper
· Araucaria araucana	Monkey’s puzzel
· Pinus	Scented chip, with wonderful scent of the forest
· Juniperus communis	Tasty berries
· Ginkgo biloba	Tea bag

We link a few sales concepts to this story which brings attention to these particulars, which make the plant just that bit more interesting or fun for the consumer. This makes these plants very suited to campaign-based sales. Through a presentation at the nursery, extra attention is also paid to the special characteristics of that plant. The concepts provide guidelines on how the sales can be stimulated in shops. The campaigns are designed to respond to the needs of the retailer as effectively as possible.